Read if…you’d like to know the Managing Director of Accenture Digital’s views on the role of design and technology now and in the future. The Then & Now In 1980 a gig of RAM cost $6million, in 2000 it would set you back $1100 and now it can be yours for around $4. This advancement…
“Transforming the Future: Advertising & IoT Era” – Brian Wong
Read if…you’re interested in the impact of the rise of mobile on the way audiences behave and how we should change our advertising approach accordingly. Backstory Brian graduated aged 18 and spent all his spare hours of teen-dom either playing Counterstrike or messing around with Photoshop 7.0 – often to create team insignias for Counterstrike….
“Making Metrics Sexy: Find ROI in the (Excel) Sheets”- Erin Dwyer & Meg Owen
Read if…you’d like some advice on making reporting more valuable from Haven Beauty and Edelman. Social media is at a big disadvantage compared to conventional ‘performance’ digital channels when it comes to proving campaign success – especially without sales data. With this in mind Dwyer and Owen share their views on how to make reporting…
“We the People: Using Tech to Solve Big Challenges” – USDS
Read if…you’re interested to know how the US government are seconding in the best and brightest in tech to try and solve real-world problems. Megan Smith Megan is the CTO for the United States and heads up a Whitehouse based team who focus on solving issues for the government through technology and digital solutions. This…
“Programmatic Advertising in the Age of CX” – Panel of HPE and Partners
Read if…you’d like to know some of Hewlett Packard Enterprise’s views on programmatic execution. SXSW lesson learnt here -always check if a session is tagged ‘beginner’, ‘intermediate’ or ‘advanced’ – if it’s something you’re closely involved in day to day, and it isn’t ‘advanced’ then it’s going to be of limited value. This session was intermediate,…
“Closing Remarks from Bruce Sterling” – Bruce Sterling
Read if…you’d like to hear a futurist’s left-field view on the state of the world and the role of technology companies. Every year science fiction author and commentator cum critic Bruce Sterling provides his (cynical) take on the key themes from the sessions at this year’s SXSW. A few stand-out assertions were: On the state…
“Making Content Great Again” – Social Panel
Read if…you’d like some thoughts on the Social Media approach of Coca Cola, PayPal and SoulCycle. A panel of Social Media Heads from Coca Cola, Paypal and SoulCycle was always going to be insightful, but it turned out to be incredibly entertaining too – not least due to the level of inter-panel ribbing (being out in…
“Accessing the Inaccessible” – Biz Stone & Danny Sullivan
Read if…you’d like to find out more about the Twitter Co-Founder, Biz Stone’s current project ‘Jelly’ and how he believes it can change the world of search. This year’s SXSW was notably short on major tech launches (historically Twitter, Foursquare, Meerkat and others had used the event as a launch platform). There were however a…
“Digital Marketing in the Age of Influencers” – Amber Venz Box
Read if…you’d like to hear the entrepreneurial story of RewardStyle founder Amber Venz Box and her take on the rise of influencer marketing. Whilst working in a boutique fashion store, Amber Venz Box launched her own jewellery line – she then moved into freelance personal shopping and launched a blog (primarily as a platform to…
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